Carrot operates out of the talent capital of North India: Gurgaon,
the place most Fortune 500 Corporations and multinational Ad Agencies call home.
We have access to the most comprehensive pool of talent available across New Delhi and the NCR.
The promoters have worked for close to 20 years each, in
advertising agencies such as Saatchi & Saatchi, Leo Burnett, Grey,
Rediffusion DY&R, the JWT group, the Ogilvy group and the Lowe
group. They have either been heads of the Creative and
Studio/Graphic Centre/Production functions or in senior Client
Management positions across these agencies.
They also have valuable hands-on experience managing offshoring operations for corporates and publishers out of Europe and North America. This includes managing a virtual studio for a major European advertising agency.
Carrot are uniquely positioned to provide premedia outsourcing services to organisations around the world. Because nobody else brings decades of high pressure advertising and premedia experience - delivering to tight deadlines at competitive costs without compromising on quality - to the GPO business like we do.
>> leadership and management Nitin Beri, Founder Director, has been head of some ofthe top Creative Departments in India, including those at Leo Burnett, Rediffusion DY&R, Saatchi & Saatchi, Bates Enterprise and Contract (JWT), Delhi. He joined Capital Advertising (now Publicis Capital) as a Partner when it was a struggling startup, and helped transform it into arguably the best independent creative shop in the country. An Applied Art graduate from MSU, Baroda, there are few professionals who can match his knowledge and experience
in every aspect of the communication business, whether it is film or print production, design or advertising, in traditional media or new media..
Rajesh Sethi, Founder & Chief Operating Officer, has been a career advertising production professional for over 17 years. He has headed Studio, Graphics Centre and IT operations at several leading Ad Agencies - DY&R, Saatchi & Saatchi, Leo Burnett and Publicis Capital. He later helped pioneer the offshore preproduction business in India as Head of Production at a major outsourcing company, where he ran a Virtual Studio for a London based multinational Ad Agency. There are few professionals with the depth of experience and the knowledge of resources, technological and human, that are required to successfully run a cutting edge GPO business. Rajesh is perhaps the most talented of that small breed.
Shalini Minocha, Advisor, has worked for 20
years in various capacities across agencies and marketing
companies. An Applied Art graduate from MSU, Baroda, she started
out at TrikayaGrey, Mumbai as an Art Director. She has been Head of
Creative at TrikayaGrey, New Delhi and at Karishma, a Lowe group
company. She then moved to Candico, one of India’s best known
confectionary companies as General Manager, Marketing. She was
last VP, Client Services at Saatchi & Saatchi, before leaving to set up
her own design consultancy.
Arvind Pal Singh, Advisor, is a communications professional who has spent over fifteen years working across media and disciplines. He has been a Creative Consultant to some of the best known multinational communications groups while managing his own outfit specializing in everything from mass media advertising to direct marketing to design, both in traditional media as well as new media. An applied Art graduate from the Delhi College of Art, Candy is currently focused on launching a series of web-based businesses.
outsourced studios Whatever your business, from Advertising to e-tailing, we can set up a dedicated offshore studio to help you dramatically raise efficiency and reduce cost. . .MORE
